In its search for another customer engagement vehicle, Brahmin realized that one of its existing assets, its print catalog, could be reinvented to better serve today's digitally connected shoppers. It only made sense to put some of the beautiful product photography taken during Brahmin's catalog shoots to work online as well rather than just using it in the pages of its print book.
Amy Sullivan
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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