Product Packaging

Packaging, Brand and E-Commerce: The Changing Role of Customer Experience
November 15, 2017 at 9:32 am

We used to walk down the long aisle in a large retail store choosing what to buy based on our interaction with the shape, color and messages of packaging. In this old, pre-digital world, this was one of the only ways consumers made shopping choices. In today’s world, however, even the traditional in-person shopping experience…

Online Retailers’ New Best Prospect? The Post-Purchase Customer
October 24, 2017 at 8:46 pm

Most retailers put a lot of time and effort into attracting new customers. It makes sense: you need customers to buy your products and sustain your business. However, generating more sales from existing customers is a more efficient, less expensive way to grow. The probability of selling to an existing customer is 60 percent to…

Shopper Study Reveals How Consumers Decide to Buy: Touching is Key
September 22, 2017 at 9:06 am

Consumer marketing research firm Eye Faster recently conducted a major study encompassing a dozen stores from a variety of U.S. retailers to identify behavior patterns and generate insights into the shopping experience. Mobile eye-tracking headsets were employed to observe shopper behavior and provide measurement at key levels of engagement. Among the key conclusions: unplanned purchasing…

How Packaging Data Can Inform Marketing Strategy
August 23, 2017 at 11:09 am

Today, brands and products have less time than ever to prove their relevance. Retailers have compressed the window for products to prove themselves and will trade out shelf space quickly based on new product launches that might sell better. The shopping experience has been disrupted as never before by technology. Packaging has always been an…

Retailers Activate the New Moment of Truth to Engage Customers
May 31, 2017 at 10:27 am

When shoppers buy a product today, they're far more likely to be influenced by the experience than solely by the price or product features. Whether walking into a Sonos listening boutique to shop for speakers, “trying on” makeup through Sephora’s mobile app or heading into a Nike store to test out shoes in virtual reality,…

How Brands Can Engage Customers Through the Corrugated Package
May 23, 2017 at 10:59 am

A major challenge for brands in the modern retail marketplace is to positively influence shopper behavior through fresh, relevant and dynamic messaging. Marketers constantly adjust promotional copy and offers through event, mobile and social marketing to break through to the buyer amid the noise of competitors. What’s new? Well, now the solution to this challenge…

2 Must-Have Methods for Packaging Testing
March 29, 2017 at 4:15 pm

We used to walk down the long aisle in a large retail store choosing what to buy based on our interaction with the shape, color and messages of packaging. In this old, pre-digital world, this was one of the only ways consumers made shopping choices. In today’s world, however, even the traditional in-person shopping experience […]

Amazon Working on In-Home Delivery?
September 29, 2016 at 11:14 am

Amazon.com wants to take some delivery worries away from customers. The Information reported that two companies — August, which makes connected locks that you can control from your smartphone, and Garageio, a startup that builds connected garage door openers — are working on new technology that would give delivery people temporary access to your home…

How Fulfillment Can Turn Holiday Shoppers Into Loyal Customers
August 29, 2016 at 12:02 pm

With the holiday season fast approaching, it’s time to start thinking about your holiday strategy. A successful holiday shopping season doesn’t happen overnight. It takes time, planning and a strategy that allows you to deliver the same high-quality customer experiences that shoppers enjoy throughout the year. During November and December, many retailers enjoy a healthy…

Zappos Encourages Customer Creativity With #ImNotABox Campaign
July 20, 2016 at 9:36 am

Zappos’ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zappos’ new shipping box…