Merchandising

Why Responsive Merchandising is Retailers’ Key to Meeting Customer Needs
January 17, 2018 at 12:21 pm

Picture yourself as an associate in a retail store. You just finished straightening up the rack when a potential customer walks in. At that moment, a dynamic relationship begins. You’re assuming and inferring, and forming a mosaic from the minutiae of details. The customer is surveying the signage to decide where to go and making…

How Small E-Tailers Can Thrive in the Age of Retail Consolidation
December 22, 2017 at 9:46 am

Do small and new online retailers have a chance to succeed anymore? Industry analysts say that 2017's parade of acquisitions by major retailers — Whole Foods by Amazon.com, Kate Spade by Coach, HSN by QVC, among others — are making it harder for smaller retailers to survive. How can SMB sellers compete with these players’ same-day…

Zappos Launches New Retail Experience
November 20, 2017 at 1:07 pm

Zappos announced last week the launch of The_ONES, a new retail experience that celebrates classic sneakers. The experience includes a new online hub (FindTheOnes.com), shoppable Instagram page (@The_ONES), and limited-time “pop-ins” in premium boutiques. The first pop-in, called BEYOND, was launched in New York City on Nov. 15 in partnership with Tarek Hassan, the owner…

Top Performing Brands in the Eyes of a Mystery Shopper
November 20, 2017 at 12:51 pm

To really understand the customer journey, you’ve got to take it yourself. That’s why we stepped in consumers’ shoes for our Global Mystery Shopping Study. We walked through eight different shopping scenarios with 50 global brands to learn where they're succeeding and where they’re falling short. As mystery shoppers, our team simulated purchasing products, researched…

Influencers Prove Their Value in a New Way: Product Development
November 17, 2017 at 11:09 am

Over the past year, countless brands have hopped on the influencer marketing bandwagon, leveraging the loyal followings of influencers and their content creation skills to tactfully promote a brand’s products or services. As their value to marketing teams increases, many influencers are becoming self-aware of just how much their dedicated follower bases and keen understanding…

J.C. Penney Eliminates Chief Merchant Role
November 6, 2017 at 10:51 am

J.C. Penney announced last week that it has eliminated the position of chief merchant. The move was made to streamline decision making and promote greater agility within its merchandise buying teams. John Tighe, current chief merchant, will be leaving the company to pursue other opportunities and will not be replaced. All senior merchandising executives will…

Wal-Mart to Host Holiday Parties in its Stores
November 2, 2017 at 12:43 pm

Wal-Mart is throwing 20,000 parties in its stores across the country in an attempt to attract more holiday shoppers. According to a company press release, the parties will take place on Nov. 4, Dec. 2 and Dec. 16, and will include 165,000 in-store toy demos, visits from Santa and other activities. The Nov. 4 party will…

How Wal-Mart is Using Data Visualization to Improve Business Decisions
October 27, 2017 at 1:21 pm

In a session this week at the Teradata Partners Conference in Anaheim, Calif., Stephen Brobst, chief technology officer of Teradata, and Heidi Daniels, director, analytics and visualization technologies, Wal-Mart, discussed how the retail chain is using visualization to turn data into action. Brobst kicked off the discussion by stressing the importance of making data visual…

Lord & Taylor Flagship Store Sold for $850M
October 25, 2017 at 12:53 pm

Hudson’s Bay Co. (HBC) said yesterday that it's selling its Lord & Taylor flagship store on Fifth Avenue in New York City for $850 million to WeWork Companies, a provider of shared workspace, community and services for entrepreneurs, freelancers, startups and small businesses. HBC is getting an equity investment of $500 million from Rhone Capital,…

Jet Launches Private-Label Brand, Uniquely J
October 24, 2017 at 12:15 pm

Jet.com launched its private-label business, Uniquely J, as it continues its push to tap urban millennials and its corporate parent Wal-Mart fortifies its fight against Amazon.com. Uniquely J will offer a variety of goods, including toilet paper, coffee and laundry detergent. In keeping with its focus on "metro millennials," Jet has placed emphasis on items that are…