Zee Aganovic
Zee Aganovic, PhD is the CEO and Founder of HiConversion, an e-commerce optimization company focused on collaboration.
Dr. Aganovic is a retail technology expert, serial entrepreneur and CEO, founder of HiConversion. Prior to HiConversion, he has served as CEO and founder of technology companies Apptimum, Eisenworld and Cylex Systems. He earned a PhD – EE Optimization Theories from Rutgers University.
Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchants…




