Eldar Sadikov

The current generation of technologies have ushered in a new era in retail where nearly any item is available for purchase at the push of a button, and customers can shop from the comfort of their own home. Existing B-to-C communication strategies place emphasis on segmented content specific to a large group or the use…

In the rush to earn business in the e-commerce environment, it’s easy for retailers to get tunnel vision toward final purchase.