Zappos Encourages Customer Creativity With #ImNotABox Campaign

Zappos’ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zappos’ new shipping box isn't really a box at all.