Retail Email of the Week: Stitch Fix Preps Shoppers for Summer

Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.

Mailer Name: Stitch Fix
Date Emailed: May 23, 2017

Stitch Fix began as a shopping platform that offered a digital styling assistant for women. Following early success, it expanded its offerings to men last year. Shoppers complete a style profile and pay a $20 fee that’s applied to the purchase of five items they decide to keep from their shipment.

With the unofficial start of summer now a few days away, Stitch Fix reached out to its email list to take advantage of the opportunity. “Joe, This Could Be Your Vacation Fix” reads the personalized subject line. It gets the recipient focused on how planning for a staple of summer life — vacations — can be made easier. The pre-header states the benefit more explicitly: “Keep the shopping short and the vacation long.”

The top of the email shows one of Stitch Fix’s boxes. It must be 2017, because the copy says: “No mall trip. No mall lines. All you need to do is pack.”

The email recipient can immediately start shopping by clicking on the call-to-action button. Or, they can look at the three suggested looks for men provided for inspiration by Stitch Fix.

Each offers a selection of clothes, including shoes. They selections center around themes — quick getaway, adventure and beach — that help the customer visualize what they need for their next trip. A link lets them peruse additional similar items. And finally, a box at the bottom of the email reminds them that shipping and returns are free.

The Takeaway
A new season gives you another great opportunity to get your customers thinking about how your product or service fills a need.