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Paula Balzer
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Coupons
In the economy's current state, consumers are struggling to find the best deals possible. In order to drive traffic to both online and brick-and-mortar locations, consumers seek coupons as a foolproof way to get the item they want at a discount. Additionally, consumers love coupons because they're simple to find and use, easily communicated, and offer a variety of discounts (e.g., percentage discounts, buy one get one, rebates, etc.).
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Paula Balzer
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