Being Hyperagile the Key to Future Retail Success

If developments like Apple's iBeacon or the rise of online marketplaces are any indication, the retail industry is in the midst of a significant digital evolution. These leaps in technical innovation present major opportunities for retailers willing to embrace change and equally significant threats to those that stubbornly hold on to status quo.
Envisioning the Future
Digital interaction has reshaped — and is continuing to reshape — the retail sector. It's shifting the balance of power towards consumers, who are more demanding and less loyal than ever before. It's altering the relationship and leverage between retailers and suppliers/manufacturers by lowering the barriers for entry to direct-to-consumer channels. It's changing the way retailers use their brick-and-mortar spaces. And it's accelerating the shift from mass marketing to personalized marketing.