Create Your Direct Marketing Dream Team

One of the keys to direct marketing success is to create a team of individuals who work well together for the common good without sacrificing individual integrity. The factors to consider when creating your dream team include the following:

1. Every member must bring a specialized skill set to the group, with an understanding that different skill sets may take priority at any given time. Unique talents strengthen the organization when they are used as needed. Continuous focus on a specific area will reduce the overall effectiveness of your company.