Wal-Mart Launches Rival Sale to Amazon's Prime Day

The Wal-Mart vs. Amazon.com fight for retail domination just escalated. Not one to let Amazon steal the sales spotlight, Wal-Mart will launch a rival sale Wednesday to Amazon's recently announced Prime Day, including more than 2,000 online exclusive "rollbacks," Wal-Mart's word for discounts. The lower prices on items in categories including electronics, home, baby and toys will last 90 days, the typical time period for rollbacks, which Wal-Mart usually has hundreds of at any given time throughout the year. Starting Monday, Wal-Mart is also reducing the minimum order for free shipping from $50 to $35 for at least 30 days.