Target, Nordstrom Make Instagram Shoppable

Attention fashion lovers: It just got easier to shop on Instagram. Both Nordstrom and Target are teaming up with Curalate, a visual marketing and analytics firm, to launch Like2Buy, a platform that seamlessly allows Instagram users to make purchases when they see an item they like on their feeds. The concept is dangerously easy: By clicking on the retailers’ profile pages, users can bring up a gallery of shoppable Instagram photos, and click through to go directly to the retailer’s website. There, they can read product reviews and make a purchase through the retailer’s secure page.

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