Speakers: Oscar Castro, Vice President, E-Commerce and Marketing, Harry & David and Erik Archer Smith, Marketing Director, Data, Arm Treasure Data
Brands are investing in customer data platforms that can help them create a single view of each customer across millions of potential data points. With that individual customer profile, personalization becomes possible. In this interactive webinar, our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
With more retailers and brands choosing to sell their products cross-border as a means to expand customer acquisition efforts, they're being forced to wade into the waters of international shipping. With that comes the unfamiliar process of classifying products for customs clearance and import into a foreign country, critical for getting shipments to customers in a timely and cost-efficient manner.
An email welcome series is designed to introduce new subscribers to your brand, eventually leading to purchases. But as consumer shopping behaviors evolve, the same old approach to a welcome series may not be enough to engage new subscribers and generate conversions. Cutting through the noise with a more relevant and engaging personalized welcome series and developing new best practices is increasingly important for retailers looking to generate sales from their email programs.