Decisioning and orchestration is not for the faint of heart. It requires a combination of people, process, and technology to successfully enable, and it takes the ability to pivot programs at exceptional speed. Consumer expectations are evolving, and real-time personalization is now considered table stakes for brands to compete for a customer’s loyalty. Join Adobe, Winterberry Group, and Ansira for an interactive discussion to demystify decisioning and orchestration.

Join Mike Doucette, vice president of operations at Loblaws, for a look at how this robust software solution identifies stores in greatest need of a visit and “prescribes” actions for store operations personnel to execute at each location, from auditing certain departments and product lines to interviewing specific people.