How AI Is Empowering the Positionless Marketer to Do More

By Ashley Edmondson

Sponsored by: Optimove
Speakers:

Juanita Osborn , Vice President, Personalization and Orchestration, Sephora and Rony Vexelman, Vice President, Marketing, Optimove

Artificial intelligence is no longer a competitive advantage in retail marketing — it's a necessity. In this exclusive webinar, experts from Sephora and Optimove unveil key insights from a new survey of 150-plus retail executives, revealing how AI is reshaping not only marketing strategy but the very structure of marketing teams.

Join us to explore how leading retailers, including Sephora, are using AI to personalize customer experiences, optimize promotions, and drive ROI — all while embracing the future of "Positionless Marketing," where marketers transcend traditional roles to become strategic, cross-functional powerhouses. Our expert speakers will address:

the survey data and its implications for retail marketers;
why "Positionless Marketing" is the future of retail marketing;
the benefits (and challenges) of incorporating AI into marketing processes;
how retailers plan to shift marketing budgets to account for the emergence of AI; and
much more!

Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.