In this video, Editor-in-Chief Joe Keenan interviews Dave Schneider, vice president and chief marketing officer at Red Wing Shoe Company, a global leader in the footwear industry for more than 115 years. Watch as Schneider discusses Red Wing's recent #LaborDayOn initiative, which aimed to help the 25 million unemployed Americans find jobs by switching from promoting its purpose-built footwear to promoting jobs. Red Wing transformed over 525 of its stores into hubs for people to search for local trade jobs. The footwear retailer wasn't alone in the #LaborDayOn campaign. Red Wing called on brands to join it in using their own social, marketing and retail channels on Labor Day to post all job openings they have available or know about using the hashtag #LaborDayOn.
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