In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Nike’s announcement that it’s ending wholesale partnerships with six more key retailers, including DSW, Urban Outfitters, and Macy's. This is the second time in the past year that the athletic brand has cut ties with multiple wholesale partners. However, Nike isn’t alone in eschewing wholesale deals with traditional brick-and-mortar retailers in favor of selling direct to consumer (D-to-C).
With more leading brands such as Nike opting to go the D-to-C route, the question is where does that leave multibrand department stores and specialty retailers, which rely on their vast assortment of brands to attract customers? To read more about Nike and its increasing focus on its D-to-C business, click here.