In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss 2020 holiday retail predictions, as written in a recent Total Retail article by Michael Osborne, president and CEO of SmarterHQ. Despite all the uncertainty retailers are faced with, the article outlines three trends that retailers should expect and capitalize on this holiday season. The first prediction that Osborne identifies is that retailers will incentivize shoppers to go to stores by heavily promoting buy online, pick up in-store (BOPIS) offerings. Osborne also predicts that brands and retailers will have more behavioral data than ever before, which could lead to the most personalized holiday season ever. To read the third holiday prediction that Obsorne identifies in the article, click here.
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