In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, “5 Keys to a Successful Online Retail Loyalty Program,” authored by Tara Bartley, senior manager of retail at Akamai Technologies. The article shares how retailers can foster customer loyalty with fast, frictionless and engaging online interactions. With consumers shopping online more than ever, finding ways to engage with them through loyalty programs has taken on added importance. To unleash the full potential of their loyalty programs, retailers need to accelerate website and mobile app performance, streamline digital engagements, and safeguard sensitive data. Read the rest of Bartley’s five tips for creating an improved customer loyalty program here.

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