Welcome to the first video in our new Retail Video Spotlight Series. The first series is all about concept stores. Today, we're talking to Rachel Shechtman, founder of STORY, a retail store in New York City that takes the viewpoint of a magazine, changes like a gallery, and sells product like your standard brick-and-mortar store.
Hear Shechtman's vision for STORY, including how she plans to expand the business. You won't want to miss this look inside STORY's "Remember When" theme for some major throwbacks like Rugrats, Gap denim jackets, SpongeBob, slime and much, much more.