In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. For retailers, there’s a lot at stake around customer loyalty, as loyal customers are retailers’ most valuable customers. The report offers tips across three distinct sections: acquiring loyalty program members; engaging members once a part of the program; and successfully operating a loyalty program. Find the full data and loyalty program tips in the research report here.
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