In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss key strategies retailers need to implement now in order to provide the seamless shopping experiences consumers expect this holiday season. These tips are mentioned in a recent article titled, 10 Ways for Retailers to Survive Another Holiday Season, authored by James Gagliardi, chief product officer at Digital River. One important tip for retailers this holiday season is to know their shoppers’ preferred payment methods. Retailers should also highlight free shipping, return and exchange policies to prevent losing consumers who identify these features as critical selling points when checking out online. Another valuable tip is to create engaging and interactive content that’s unique and fun for visitors to actively connect and participate with across all channels, including social, email, and on-site. To read all 10 holiday retail strategies, click here to check out the full article by James Gagliardi.

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