Jim Gilbert is co-founder and chief marketing officer of direct-to-consumer (DTC) brand Premo Natural Products. In this video interview, Gilbert discusses why, after years of marketing consulting work, he decided it was time to build his own e-commerce company with its flagship product, Premo Guard Bed Bug & Mite Sprays. He shares how Premo has grown over 100 percent year-over-year in the last four years, what he's doing to sustain that growth rate in 2023, and how the brand's four partners work together to grow the business. Lastly, Gilbert discusses the expansion opportunities he sees for Premo going forward, as well as the marketing channels and strategy he's betting on.
Jim Gilbert is a long-time contributor to Total Retail with his blog, Return on Intelligence.