During Shoptalk 2022 in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Guilherme Lebelson, global vice president of direct-to-consumer at Anheuser-Busch InBev (AB InBev). In this video, Lebelson discusses his role at the company, how direct-to-consumer selling factors into AB InBev's growth strategy, and the challenges that exist in selling its products digitally. He addresses how AB InBev partners with local retailers to execute last-mile delivery, how he's seen customers' behaviors change in the last two years, and how the business is developing an e-commerce platform that meets the needs of its customers. Lastly, Lebelson discusses the areas of opportunity that are on AB InBev's digital and e-commerce road map going forward.
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