In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Total Retail’s recently released resource, “A Retailer’s Guide to Managing Their Business During a Crisis.” Total Retail wanted to do its part in helping our audience in their time of need, so we put together this guide that features many management and business strategy tips for retailers that they can find useful during the COVID-19 crisis.

The guide features insights on how to create effective coronavirus communications, how to use marketing automation tools during a time of crisis, how to develop an inventory strategy when supply chains are disrupted, and much more. One of the articles included in the resource is “How to Make Free Shipping Profitable (Even With COVID-19)," authored by Manish Chowdary, CEO of Cahoot. The article covers e-commerce-friendly supply chain improvements that would help you offer free shipping profitably, even during these difficult economic times. We hope that retailers find value in the resource and realize that while times are tough right now, together we can overcome this and come out stronger on the other side. In fact, this guide can prepare your business to hit the ground running when things start to get back to normal.

Click here to download the free resource.