In episode 286 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Suzanne Quigley, director of global corporate responsibility at Qurate Retail Group, and Meghan Cruz, director of grassroots at the National Retail Federation (NRF). Listen in as Quigley discusses why Qurate wanted to launch the Small Business Spotlight program, and how the initiative is helping dozens of small businesses impacted by the COVID-19 pandemic. In addition, Cruz shares why a partnership with Qurate Retail was a natural fit for the NRF. Cruz explains why the program embodies the spirit of retail helping retail during this time, Quigley shares the positive customer response and impact the Small Business Spotlight program has had on struggling businesses, and Cruz offers stories of success from program participants.
Quigley and Cruz share their plans for expanding the Small Business Spotlight program in 2021, including how the program will support 100 entrepreneurs of diverse backgrounds during heritage and recognition months, such as Black History Month. Cruz discusses how the NRF has facilitated virtual store tours between program recipients and members of the U.S. Congress to amplify their stories on Capitol Hill, and shares a success story from those meetings. Finally, Quigley and Cruz share details for how small business can apply now to join the 2021 Small Business Spotlight program, and how consumers can support these entrepreneurs on QVC and HSN.
The application period is still open through Feb. 26 for the 2021 Small Business Spotlight program. Small businesses that meet the eligibility and criteria requirements can learn more and apply here. Qurate Retail Group is home to QVC, HSN, Zulily and the Cornerstone brands.