In episode 260 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Kwon, president of CALPAK, a luggage and travel essentials company. Listen in as Kwon discusses the history of the company, its recent product development and direct-to-consumer (D-to-C) growth, and her career journey. She shares how the brand is staying competitive in a crowded luggage market, CALPAK's core customer base, and how the company shares its brand story with consumers.
In addition, Kwon discusses how CALPAK customers supplement the brand's marketing efforts with user-generated content, what evolving the company means to her, and how the brand is focusing on connecting with the modern consumer. She shares what industry and consumer trends she's tracking, how those trends might impact CALPAK, and the challenges of growing the company's D-to-C business.
Jennifer Kwon is the president of CALPAK, which makes high-quality, design-forward and affordable travel essentials that become an extension of each traveler’s unique style and personality. After several years as a lawyer, Jennifer returned to her native Los Angeles and took the reigns of her parent’s 30-year old luggage company, transforming it into the design-forward, omnichannel brand it is today.