In episode 122 of Total Retail Talks, Jaime Wilson, senior director of products, apps, augmented and virtual reality for Overstock.com, details how the online retailer of designer furniture and home goods is using augmented reality (AR) within its mobile application to improve its customers’ shopping experiences. Wilson discusses Overstock's goal for its use of AR, its customers’ feedback to the technology, and how the company is leveraging technology (in addition to AR) to better its customer experience.
