In episode 122 of Total Retail Talks, Jaime Wilson, senior director of products, apps, augmented and virtual reality for Overstock.com, details how the online retailer of designer furniture and home goods is using augmented reality (AR) within its mobile application to improve its customers’ shopping experiences. Wilson discusses Overstock's goal for its use of AR, its customers’ feedback to the technology, and how the company is leveraging technology (in addition to AR) to better its customer experience.
Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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