Grocery stores aren't usually known for their digital prowess. Traditionally, grocery has been a retail vertical slow to adopt technology and e-commerce. Lowes Foods, a 97-store supermarket chain in the Carolinas and Virgina, is trying to change that perception. Last month, Lowes Foods announced that it had partnered with Unata, a retail technology provider, to create a unique and engaging personalized omnichannel shopping experience for its customers. Lowes Foods will integrate its e-commerce experience, powered by Unata's platform, across all of its brick-and-mortar stores.
In this latest episode of Total Retail Talks, Klaus Werner, senior director of e-commerce at Lowes Foods, discusses how the grocery retailer is integrating digital into the in-store shopping experience, the role personalization plays in its marketing efforts, and much more.