In episode 298 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Dick Sullivan, CEO of PGA TOUR Superstore, a leading national golf equipment, apparel and technology retailer. Listen in as Sullivan discusses PGA TOUR Superstore's business, his career experience in retail and professional sports, and to what he attributes the rapid growth of the golf retailer. He shares the importance of company culture and values, how business decisions are guided by store associates at PGA TOUR Superstore, and how the company has adapted to serve increased consumer demand as people turned to outdoor activities such as golf during the COVID-19 pandemic.
In addition, Sullivan discusses the challenges he's faced as a leader during the health crisis, how the company provided online training courses to retain store associates, and why he feels that the business is emerging from the pandemic stronger then before. He shares why he feels it's important to create a culture of trust at value-based organizations, what he's focusing on to continue PGA TOUR Superstore's rapid growth, and what the retailer is doing to create more diversity and inclusion in golf.
Dick Sullivan, CEO of PGA TOUR Superstore, is one of the nation’s most well-respected businessmen, having worked alongside Arthur Blank for almost three decades to help grow The Home Depot, Atlanta Falcons, and the PGA TOUR Superstore. His values-driven leadership has proven incredibly successful in business growth and in creating winning cultures. Over the course of his career he has overcome significant obstacles, including successfully leading a retail business through a global pandemic, opening stores and experiencing record sales growth, as well as joining the Atlanta Falcons as the executive vice president of marketing when they were the worst team in the NFL and tasked with filling the stadium.