Total Retail Tech Insights
Total Retail Tech Insights was created as a resource for executives in the retail industry who seek information and solutions for their technology wants and needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps. From idea to implementation, Total Retail Tech Insights is the content retail executives need to optimize their use of technology throughout their organizations.
Strategies to Close the Gap Between Brand and Performance Marketing

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Janna Navarro, vice president, managing director at Wpromote x Giant Spoon, an independent full-service creative and marketing agency. Listen in as Navarro shares her insight into the state of the retail industry today (1:10), the biggest challenges facing retail marketers right now (3:45), and how to plug into cultural trends while meeting performance demands (5:15). She discusses how the Wpromote x Giant Spoon Care Index proves brand dollars are working (7:00) as well as what most brands are missing when working on customer acquisition (9:00).

In addition, Navarro shares how a brand should decide whether a marketplace like Amazon.com is the right move (12:05) and what data brands should be tracking this holiday season to set them up for 2027 success (14:45). Lastly, for a marketer listening who wants to start closing the gap between brand and business results, Navarro shares what can they do right now with the team and data they already have in place (16:10).

As Wpromote's vice president, managing director, Janna Navarro oversees strategy and growth for the agency's full-funnel clients, helping brands navigate shifting consumer behaviors and translate brand strength into measurable business outcomes. Janna spearheaded the development of the Care Index™, a proprietary framework that diagnoses points of disconnection in the long-term relationships between brands and their customers, then converts those opportunities into quantified revenue, averaging a 10 percent revenue increase for every five-point score increase. Care is now proving the impact of media and creative on business outcomes for Wpromote x Giant Spoon following the acquisition of the Cannes-winning creative agency in 2025.

Janna brings nearly 20 years of experience driving brand transformation across industries such as retail, automotive and QSR. At Crispin Porter + Bogusky (CP+B), she led local and national paid media teams, helping brands like Domino’s Pizza leverage data-driven strategies and innovative media to foster stronger customer connections. As senior vice president of planning at Carat, she developed groundbreaking go-to-market media strategies for category-defining products, including Cadillac’s electric vehicle lineup. Her brand-side experience includes leading the go-to-market strategy that unified Angie’s List and HomeAdvisor under the newly rebranded Angi name. A Michigan native with entrepreneurial roots, Janna turns her passion for brand loyalty into a reality for clients every day by bridging corporate goals with compelling media narratives that deeply resonate with audiences.

More Total Retail Tech Insights Episodes
Comments

Comments are closed.