In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Traci Bower, senior vice president of revenue at Sezzle, a forward-thinking fintech company committed to financially empowering the next generation through its purpose-driven payment platform. Listen in as Bower shares the unique career path that led to her current leadership role at Sezzle (1:20),  as well as the biggest misunderstandings about buy now, pay later (BNPL) today (4:50). She discusses how merchants should think about BNPL solutions that fit their business and the value of offering multiple payment options at checkout (9:00). Bower explains what makes Sezzle different from other pay-later providers, including its unique platform that brings customers to merchants (11:30).

In addition, Bower touches on Sezzle's "Love in Time Square" co-marketing campaign with David's Bridal (15:30) and why she believes the fintech company has succeeded over its 10-year history (18:15). Lastly, she discusses the projected growth of the BNPL market and why merchants should view Sezzle not just as a payment option, but as a customer acquisition engine (21:30).

Traci Bower is senior vice president of revenue at Sezzle, where she helps retailers drive growth by reaching younger consumers across the credit spectrum through buy now, pay later solutions. Traci began her career as an entrepreneur and business owner before building her fintech career from the ground up. She joined Sezzle in its earliest days, before BNPL had taken hold as a category in the U.S., giving her a front-row seat to its evolution.