In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Juliana Prather, chief marketing officer of EDITED, the leader in retail intelligence, market strategy and enterprise data. Listen in as Prather discusses her professional background in retail, how EDITED works with retailers, and her take on the current supply chain environment for brands and retailers. She shares how she sees the environment shifting in 2022, how retailers should address these issues beyond the holidays, and how consumer demand outpacing supply impacts pricing. Prather discusses how global retailer Mango worked with EDITED to effectively navigate the supply chain crisis this holiday season, and what retailers should do when an out-of-season product finally shows up after being stuck in the supply chain.
In addition, Prather shares how EDITED helps retail teams collaborate internally to enable fast, strategic decisions; how retailers should address inflation and price increases as we head into 2022; and how EDITED’s technology helps retailers address these challenges. Prather discusses the current consumer insights and shopping trends she thinks will stick around in the new year, and how retailers and brands can stay on top of them. Lastly, she shares EDITED's resources for retailers, including its free Insider Briefing newsletter, how to book a demo, and EDITED's Retail Dashboard, tracking new product arrivals during a year of supply chain disruption.
Juliana Prather joined EDITED as the company's first-ever chief marketing officer in November 2021. She built her career in global retail and brand strategy, starting in worldwide sales for iconic accessory brands such as Givenchy and Nine West Group. Fluent in three languages, she's passionate about building brands for growth and driving results from a global perspective. Prather traveled extensively to Asia and Latin America as the leader for Liz Claiborne’s portfolio of brands and has built successful teams in the U.S. and globally.
Most recently, Prather was a principal consultant at Grant Juerey, where she developed and launched the Strategic Greenhouse, a proprietary workshop designed to help founders develop compelling brand stories and formulate strategies for obtaining pre-seed investments. Prior to that, Prather was the CMO at The Marena Group, where she designed and executed growth strategies to expand and elevate the brand, driving business domestically and opening up new distribution globally. Previously, Prather served in high-level marketing roles for brands and retailers including Maidenform and Superga. She studied International Relations at Stanford University and received her Master’s Degree from Columbia.