In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Fiona Stevens, head of marketing at LoyaltyLion, a data-driven loyalty and engagement platform. Stevens discusses LoyaltyLion's product offerings and her role, why e-commerce brands need to be aware of the current opt-out era, and how retailers can balance consumers' desire for personalization and data privacy. She shares the biggest danger for e-commerce brands in this opt-out era, why loyalty programs are critical to future growth in this retail environment, and how loyalty programs help brands gain valuable first-party customer data.
Furthermore, Stevens discusses the collaboration needed across organizations to curate a seamless and personalized member experience, and some of the ways retailers can build trust with their most loyal shoppers to gain zero-party data. She shares how loyalty members often act as ambassadors for brands organically, as well as identifies a few of the first steps retailers should take when focusing on engaging their insider community in the opt-out era.
Fiona Stevens is the head of marketing at LoyaltyLion, a data-driven loyalty and engagement platform powering growth for over 10,000 e-commerce merchants worldwide. Fiona has been in marketing for almost 15 years, having worked in-house and agency side across functions, including PR, SEO and content. She specializes in advising retail and e-commerce brands on how to implement successful loyalty and retention strategies.