Total Retail Tech Insights
Total Retail Tech Insights was created as a resource for executives in the retail industry who seek information and solutions for their technology wants and needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps. From idea to implementation, Total Retail Tech Insights is the content retail executives need to optimize their use of technology throughout their organizations.

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Fiona Stevens, head of marketing at LoyaltyLion, a data-driven loyalty and engagement platform. Stevens discusses LoyaltyLion's product offerings and her role, why e-commerce brands need to be aware of the current opt-out era, and how retailers can balance consumers' desire for personalization and data privacy. She shares the biggest danger for e-commerce brands in this opt-out era, why loyalty programs are critical to future growth in this retail environment, and how loyalty programs help brands gain valuable first-party customer data.

Furthermore, Stevens discusses the collaboration needed across organizations to curate a seamless and personalized member experience, and some of the ways retailers can build trust with their most loyal shoppers to gain zero-party data. She shares how loyalty members often act as ambassadors for brands organically, as well as identifies a few of the first steps retailers should take when focusing on engaging their insider community in the opt-out era.

Fiona Stevens is the head of marketing at LoyaltyLion, a data-driven loyalty and engagement platform powering growth for over 10,000 e-commerce merchants worldwide. Fiona has been in marketing for almost 15 years, having worked in-house and agency side across functions, including PR, SEO and content. She specializes in advising retail and e-commerce brands on how to implement successful loyalty and retention strategies.

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