The advent of the connected consumer — one who browses and makes purchases when she wants, where she wants and how she wants — has forced retailers to readjust their priorities. Mobile devices, the primary force driving today's connected consumers, have become the focal point of brands’ engagement efforts, both in and out of the store. In this podcast interview, Michele Dupre, vice president of sales for retail and hospitality, Verizon Enterprise Solutions, discusses the impact mobile is having on the customer experience, including in-store payments, as well as other trends that retailers need to be paying close attention to.

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