Uncorking IWA's Success Through Unified Data
Sponsored by: NetSuite
Speakers: Ben Argov, Owner, IWA Wine Accessories; Chris Benner, Sr. Industry Principal, Retail, NetSuite
IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, operations and other components of the business. A change was needed.
IWA switched to a single cloud-based platform to help it better manage and, ultimately, take action on its data. With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns, leading to increased revenues (to the tune of 400 percent!). Furthermore, a single source of data has helped IWA increase efficiency throughout its organization, including customer service and fulfillment/shipping, leading to cost savings (it saved nearly $25,000 on labor and maintenance costs in the first year), as well as greater leverage of existing resources thanks to NetSuite’s scalable platform. Now those are results worth toasting!
Tune into this webinar on Feb. 22 at 2 p.m. ET to hear representatives from IWA and NetSuite detail how a unified, cloud-based data platform can help retailers grow revenues while decreasing costs. Specifically, this interactive webinar will address the following:
- what is a unified data platform, and how can it benefit retailers;
- how a unified data platform can lead to better customer experience;
- the impact of data management on running a more efficient retail organization;
- why IWA decided to switch to a unified cloud-based data platform; and
- much more!
Sponsored by NetSuite
Can’t make it on February 22nd? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.