Jumpshot's data report reveals that the growth of e-commerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50 percent of their retail purchases. Depending on product category and brand, this rate can increase to 60 percent. Jumpshot studied 42,000 consumer purchases among four major retail brands in the third quarter of 2017. This report analyzes conversions on the brands’ websites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon.com, Macy’s and Nordstrom.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
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Preparing for Digital Commerce Success: Best Practices for Retailers to Substantiate Future Investments
With so much going on, keeping track of what’s hot in digital commerce and making the right investment decisions can be a daunting task. Success in the retail sector hinges upon brands and sellers adopting new commerce marketing tools and technologies designed to help them win in the digital retail aisle.