Video: Kathy Doyle Thomas of Half Price Books Identifies What Your No. 1 Marketing Strategy Should Be in 2013
Half Price Books’ Vice President of Marketing and Development Kathy Doyle Thomas sat down with Retail Online Integration’s Editor-in-Chief Melissa Campanelli at the National Retail Federation’s Big Show to discuss the valuable learnings she picked up at the show. Watch and listen as Thomas and Campanelli discuss mobile strategy, customer engagement and what marketers’ No. 1 priority should be in 2013.