Bazaarvoice

3 Golden Rules for Protecting Your Brand From Fake Reviews
August 23, 2021 at 4:37 pm

In today’s e-commerce-driven retail space, user-generated content (UGC), such as ratings and reviews, is integral to a brand's success. In fact, almost all shoppers use ratings and reviews (95 percent) to evaluate or learn more about products. However, if consumers suspect your website to have fake reviews, they can instantly lose trust in your UGC,…

Interaction Before Transaction: How to Use Technology to Engage Shoppers
May 21, 2019 at 10:58 am

Today’s consumers are wary of shopping experiences that feel one-sided. They don’t just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for having a superior customer experience.…