Steve Sachs

Steve Sachs

Steve Sachs is CEO of OneSpot. Previously, he was EVP consumer marketing and sales at the Time Inc. division of Time Warner. As Time Inc.’s chief consumer marketing officer, he had p&l responsibility for consumer revenue of 22 U.S. brands and led consumer digital strategy and distribution. He was a board member of Next Issue Media, the joint venture digital media company owned by Time Warner and four other major media companies. 

Prior to that role, Steve was the president of the Time Inc. Lifestyle Group, which includes Real Simple, Cooking Light, MyRecipes and 5 other brands. Prior to that position, Steve was president of Real Simple, where he led the launch of the tv series Real Simple. Real Life. on TLC, as well as Real Simple-branded products sold at Target and Bed Bath and Beyond. Under Steve’s leadership, Real Simple was recognized as among the most innovative, successful media brands by Advertising Age, Adweek, and others.

Steve has been a advisor in Tech Stars New York and First Growth Venture Network. He is a member of the Board of Directors of The Texas Tribune, a nonpartisan, nonprofit media company based in Austin. He was previously on the Board of Trustees at BAM (Brooklyn Academy of Music.) Steve earned a BS in Economics from The University of Pennsylvania and an MBA from Stanford University. 
Retailers’ Content Marketing Efforts Need to Return to the Middle of the Funnel

Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…