Two-and-a-half years into my foray going from consultant to owning my own e-commerce business, I've realized a few things. No matter what we do, what other platforms we do business on with Premo Guard, Amazon.com is still the 800-pound gorilla in the room. And that frustrates the (insert expletive here) out of me. Now I'm…
Jim Gilbert
Don’t get me wrong, this post is really about great customer service. There will be tips, too. But first, a quick update to my readers: In late 2019, after 20 years, I gave up my marketing consulting practice. I was done, burnt out, sick of dealing with C-levels and, most importantly, making them a fortune…
There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you've been living under a rock, Apple has put consumers in the driver’s seat allowing them to be selective in who they want to be tracked…
Here's an update to my last post about marketing automation in a time of crisis: Some of you have made adjustments to your automated emails and funnel-triggered messages, but frankly many have not. For example, Ruby Tuesday offered me a dine in buy one, get one (BOGO) offer. (To the restaurant chain's credit, I was…
I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave up to…
Making offers. Those finnicky little things marketers do in order to generate an order. Free this, bogo that, buy now and we will back up a semi-truck with all kind of freemiums to your home or office. All kidding aside, the offer you make is designed for one purpose: to reduce the friction between “should I…
What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But first let’s talk about a subject most of us love: coffee! If you've never had a "Clover," you're…
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I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…
Don’t you just love it when Apple releases a new product. It brings out the haters. The iPhone 7 release last week was no exception.
To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For the record, I'm a marketer who is in my 50s. However, despite that, I'm NOT a marketing dinosaur. All you young guns in digital, don't count us old-school marketers out. It was our generation that…
Recently while I was in the mall, I saw the sign below in a storefront window. Marketers can drive revenue by making strong offers, either online or in this case at retail. I wouldn't consider this example to be a strong offer. Take a look. Can you tell me why? While the offer, “30% Off…
While Facebook's users are getting their first taste of the new "Reactions" emojis that recently rolled out, marketers are already working to better understand the impact they will have on their social media efforts. Facebook Reactions, in case you missed it, are a collection of six emoji that can be clicked on all posts and…
When I post an article anywhere as part of my content marketing strategy, I need to know how it's performing so I can improve my writing and, hopefully, improve lead generation for my marketing consulting practice. So I was pleasantly surprised yesterday morning when I found a new button on each of my LinkedIn Pulse posts allowing me to track my results!
A few weeks ago, Twitter made a major change to its user interface allowing marketers to break the barrier of the 140-character limit. To those of us who found the 140-character limit challenging, this is excellent news. To others just wanting to "say more," you're going to love this new feature.
Video has become such a powerful tool in the marketer's toolkit that the future looks bright enough that digital recruiting guru Jerry Bernhart sees the position of director of video strategy becoming a key player on the marketing department org chart. Consider the following tips as you begin to incorporate video into your marketing efforts:
