Economists are warning that a recession might be around the corner, but this doesn’t mean that online brands can’t continue growing and winning customers. With the right mix of preparation, strategy and technology, a potential downturn can represent a transformation and a tailwind that sets your e-commerce business up for success in the short and…
Chemi Katz
As more and more people are buying products online, e-commerce businesses are looking for creative ways to differentiate themselves from competitors and to engage shoppers. At the forefront of these approaches is “phygital,” an omnichannel mode of retail shopping that presents an opportunity to create a more immersive, engaging and interactive customer experience. Retailers from…
It comes as no surprise that in these challenging times, brands are pulling out all the stops to engage consumers and increase conversions, ranking customer experience as their top priority for driving business growth. In their effort to ensure that online shoppers complete their purchase process — and keep coming back — companies have invested…
The current rollout of vaccines gives hope that the light at the end of the COVID-19 tunnel is possibly near; however, this won’t slow the explosive growth in e-commerce that 2020’s lockdowns dramatically accelerated. eMarketer projects that U.S. e-commerce sales will reach $843.15 billion — 15 percent of total retail sales in 2021 — up from $794.5…
For online retailers, shopping cart abandonment has long been a nagging problem, frustrating efforts to convert shoppers despite big investments in improving their online customer experience. But while the problem is hardly new, it has become particularly acute amid the coronavirus pandemic. From the onset of the pandemic through mid-June, shoppers’ cart abandonment rate stood…
Digital disruption is built into e-commerce’s business model. However, amid mounting scrutiny of big data, which has fueled the industry’s rapid growth, are the disruptors about to be disrupted themselves? With the tech industry battered by a series of privacy-related scandals — from Cambridge Analytica to the high-profile data breaches in recent months, such as…
Digital marketers obsess over customer experience because they understand it's essential to e-commerce success. However, these carefully crafted customer journeys are increasingly vulnerable to a growing — yet rarely discussed — threat: online journey hijacking. Namogoo's recent comprehensive report on online journey hijacking lays bare the scope of this threat. The report found that approximately 20…
As a retailer, there have probably been times when you notice an uptick in unexplained cart abandonments or a drop in online sales. While there are a number of factors that can lead to these issues, there's a relatively new problem that has flown under the radar for most retailers: malware-driven advertisements. These unauthorized ads…
Fans of the 80’s cult-classic movie "Gremlins" will remember that it takes place around the holidays, as the cute little mogwai “Gizmo” is given as a gift. However, the exotic mogwai comes with three important rules: Don’t expose the mogwai to light (or it will die), don’t get it wet, and definitely don’t feed it…
Imagine a visitor on your website shopping for a winter jacket. As they explore your carefully curated selection, an advertisement pops up for the same jacket from a different retailer — and it’s on sale! Your prospective customer is likely to do one of two things — click on the ad and buy the jacket…
