Adam Rossow

Adam Rossow

Adam Rossow is a partner and CMO at iModerate, a qualitative market research firm. Reach Rossow at arossow@imoderate.com or @adamrossow.

Tips to Enrich the In-Store Experience

At the start of 2016, Wal-Mart, the world’s largest company by revenue, announced that it would close 269 locations around the world. Macy’s also plans to close 40 stores this year. In part, industry analysts blame closures like these on what they see as a larger retail shift toward online shopping. And with the growing…