Target Hits Bull’s-Eye With Online-Only Brands

Target has debuted six brands that will be available exclusively online. The one-stop shop is not taking its e-commerce site Target.com for granted. While continuing to draw people into its physical stores with sales and other incentives, the retailer acknowledges the need to change as shoppers’ habits change. Target divisional merchandise manager Theresa Schmidt recognizes that consumers are going online more often to shop from the comfort of their own homes, and the need to not only draw new consumers to its online site but also retain existing online consumers…

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