Retail Emails Opened on Mobile Devices Jumps 50% During Cyber Week

During the manic shopping period around the Thanksgiving holiday, sometimes refered to as “Cyber Week,” there was a huge jump in the number of emails opened on mobile devices compared to the same period in 2011. Knotice analyzed over 2.8 million emails and found a 50 percent increase in the number opened from a mobile device during the Thanksgiving retail frenzy period. Overall, 45 percent of emails sent by retailers were opened on a mobile device, including tablets.

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