Ray-Ban, Coach Stage Comebacks on Better Products, Smarter Pricing

Everyone loves a comeback story, but they're notoriously rare in the apparel, luxury and fashion worlds. Of course, just because it’s difficult doesn’t mean it can’t be done — just look at Coach and Ray-Ban, two of the most exciting comeback stories in luxury retail. As an investor, it’s worth understanding the why and how behind these returns to glory to know what it takes to bring a troubled brand back to life.