Moms Are Bugging Out About This Bugaboo Ad

It was just one Facebook/Instagram post among many, but Bugaboo's pairing of a running stroller and a bikini-clad fashion model has sparked plenty of laughter and derision from its target market. In the photo, 23-year-old Dutch model Ymre Stiekema is seen running with her two-year-old daughter while wearing what appears to be a black-and-white bikini — you know, the sort of thing moms always go running about the neighborhood in.