Macy’s Lays Claim to ‘Week of Wonderful’
The often-overlooked week between Christmas and New Year’s is still a busy one for retailers-and Macy’s is staking its claim. The retailer has dubbed the period from today through Jan. 1 its “Week of Wonderful,” with plans for special promotions and deliveries of new merchandise. Consumers, often on vacation, flood malls to return gifts and use gift cards. In recent years, as gift cards have become increasingly popular, retailers have sought to stock fresh merchandise, rather than leave shoppers to pick over discounted holiday items.