Kohl's Targets Bargain Hunters at New Off/Aisle Stores

Kohl's Corp.'s new Off/Aisle store has a polished concrete floor, sleek lighting fixtures and a way of pricing merchandise that's very different from the Menomonee Falls, Wis.-based retailer's traditional department stores. No coupons or special discounts here. At Off/Aisle, everything has a "spot" price. Items with an orange circle on the tag are $4; items with a blue circle, $6. Prices range from $4 to $70, most on the lower end of that scale. Kohl's opened its first Off/Aisle store in New Jersey in June, and two Milwaukee-area stores are its second and third.