Garden Ridge Rebranding All Stores to At Home

Garden Ridge, a home décor retail chain, has announced that it's investing $20 million to rebrand all its stores to the successful At Home brand. According to the company, the new brand identity better reflects the company's mission to provide customers with more than 50,000 unique home décor products for every room and every style, at everyday low prices. Along with the new name and branding, the stores have been redesigned to enhance the self-help shopping experience, making it easier for customers to find exactly what they need and make themselves feel "At Home."