Creating a Data-Driven Email Welcome Series That Generates Revenue
Sponsored by: Oracle NetSuite
Speakers:
Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle NetSuite
An email welcome series is designed to introduce new subscribers to your brand, eventually leading to purchases. But as consumer shopping behaviors evolve, the same old approach to a welcome series may not be enough to engage new subscribers and generate conversions. Cutting through the noise with a more relevant and engaging personalized welcome series and developing new best practices is increasingly important for retailers looking to generate sales from their email programs.
Join us for this session to learn about:
- ways to use data to provide a more customized onboarding experience;
- tactics to capitalize on user intent and capture the sale;
- the types of email messages that connect with today’s consumers; and
- how to address non-converters and save the relationship.
Sponsored by Oracle NetSuite
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